WORK IN TORTONA - competition

 

I developed this project in 2013 in collaboration with FABRIC architects studio. The competition was about the restoration of the Ares tower in Via Tortona, Milano. I thought about a logo (W.inT. =work in Tortona) that could transmit the concept of working in the area as a kind of lifestyle. Then we imagined the logo in the interiors and even on the water bottles being sold there. I also worked on the layout of the competition documents.